October 10th 2023.
MARS Petcare, a leader in pet care and nutrition, has recently announced its first Indian brand ambassador, the actor and proud dog dad Varun Dhawan. Together, they have created an ad film for Pedigree India, which marks a significant milestone for both the brand and the actor. This collaboration is based on the shared purpose of making the world a better place for pets and the importance of providing them with 100% complete and balanced food.
The ad film, which was launched on Disney+ Hotstar, was conceptualized by 22feet Tribal Worldwide. It features Varun and a witty dog watching a cricket match, during which the dog reveals his strength and agility, which is a result of Pedigree's nutrition.
Salil Murthy, Managing Director of MARS Petcare India, said: "At Mars Petcare, we understand the importance of nutrition for our consumers, especially young pet parents who want to take responsibility for their pets. We have seen a shift in the way pet parents think about nutrition for their pets, and we are committed to providing 100% complete and balanced meals with Pedigree. We are thrilled to partner with Varun and welcome him as the newest face of Pedigree India."
The ad was designed to emphasize the commitment of Pedigree to provide 100% complete and balanced nutrition for our beloved dogs. Dogs require different nutrients than humans, which makes it difficult to create a nutritionally balanced meal for them. Human meals can lead to nutrient deficiencies or imbalances in dogs. Pedigree is formulated to meet the precise blend of essential nutrients that dogs need for optimal health, with 37 vital nutrients in its formulations. The meals are also cost-effective and adhere to stringent safety and quality standards.
Varun Dhawan said: "It's great to be working with Pedigree India, a brand so beloved by us all. Joining forces with this classic brand feels like coming home to a group of people who share the same passion for our furry friends. Eating right is important not only for humans, but also for pets, as they have such a profound impact on our lives. I'm honored to advocate for their well-being with a brand that is fully committed to providing 100% complete and balanced meals."
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