October 20th 2023.
Sports rivalries never seem to die. This was recently made evident when Utah Jazz fans reacted with outrage to a Jumpman T-shirt featuring Michael Jordan's iconic logo emblazoned over the team name. The shirt was being sold at the Utah arena and on Oct. 14, an X user posted a photo of it to the platform, prompting over 1.2 million viewers to respond.
The long-standing feud between Jazz and Bulls fans began in the '90s when the Chicago Bulls routinely beat the Utah Jazz in the NBA Finals. Despite the strength of Karl Malone and John Stockton, Jordan's Bulls continuously prevented them from taking home the Larry O'Brien Trophy.
The shirt was deemed offensive by Jazz fans, who expressed their displeasure in various comments. "Fire whoever allowed this design," said one. "Is there ever going to be a point where he stops beating us?" said another. However, fans of both Jordan and the Bulls found the merchandise to be fitting. "It looks historically accurate," one comment read. "The one guy and the team that squashed back-to-back Finals for the Jazz. Too Good. #GoBulls," said another.
The Utah Jazz have since removed the shirt from the Delta Center merchandise store and have also welcomed Hall of Famer Dwyane Wade to the team's ownership group. Although they still have yet to reclaim their past glory, they are certainly making strides towards reclaiming their place in the NBA.
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