November 23rd 2023.
This holiday season, UNWRP, a Black-owned gifting company, has come together with Grand Marnier to celebrate the 50-year legacy of hip-hop. This groundbreaking union has been spearheaded by the creative fusion of artist Teezo Touchdown's distinctive style and Grand Marnier's tribute to the rhythmic spirit of hip-hop.
BLACK ENTERPRISE discovered the inspiration behind UNWRP and Grand Marnier's collaboration. They have designed a limited-edition line of rapping paper to pay tribute to hip-hop's half-century mark. Drawing inspiration from Touchdown's artistic versatility, this paper serves as a canvas to chronicle the evolution of hip-hop through musical elements.
UNWRP's founder Ashley L. Fouyolle told BE, "This collaboration with Grand Marnier celebrates 50 years of hip hop, the holiday season, and of course, Grand Marnier cocktails." The design of the limited edition rapping paper reflects Touchdown's style and the evolution of hip-hop over the decades. It features music listening devices and players that chronicle how music lovers have listened to hip-hop throughout its history, capturing the essence of hip-hop’s journey and the joy of gift giving during the holiday season.
Andrea Sengara, vice president of marketing for Campari U.S. shared, "Just like the unexpected encounter of orange liqueur and cognac coming together to create something grand, this collaboration with UNWRP and Teezo Touchdown to create an item that blends hip-hop, the holidays, and cocktails demonstrates the fun you can have when you bring together the unexpected."
Teezo also curates the Grand Margarita holiday cocktail kit for Grand Marnier. It is not just a drink, it is an experience that embodies the fusion of tastes and culture.
Grand Marnier is not only celebrating the history of hip-hop through their limited-edition UNWRP rapping Paper + Cocktail Kit, but they are also donating funds to The Hip Hop Museum, which is set to open its doors in the Bronx in 2025. The funds from Grand Marnier will help to support the museum’s research and curation of exhibits and collections.
The limited-edition UNWRP rapping Paper + Cocktail Kit is available now, and is the perfect way to commemorate the history of hip-hop while enjoying a unique holiday experience.
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