November 3rd 2023.
After 16 months of reigning as the cheapest supermarket in the UK, Aldi has been dethroned by Lidl. According to the consumer watchdog Which?, a basket of 44 grocery items cost an average of £74.58 at Lidl, while Aldi came in a very close second at £74.75. Asda followed in third place with a basket of groceries costing £82.11 on average, while Tesco and Sainsbury's were nearly neck-and-neck at £85.34 and £85.88 respectively.
The same Which? survey also named Waitrose as the most expensive supermarket for both a basket of groceries and a trolley of groceries. Last month, shoppers were surprised to find that a basket of 131 popular goods cost £359.23 at Sainsbury’s for those without a Nectar card. This time, the average trolley cost at Sainsbury’s was £364.61, while Waitrose cost £378.08. On the other hand, Sainsbury’s was cheaper than Morrisons, Ocado, and Waitrose when it came to a basket of shopping.
Those of us who shop at Lidl and Aldi should remember Aldi’s warning regarding their self-checkouts. Customers have been warned that they may not be getting the best deal by using self-scanners and should check their receipts to see if they’ve missed out on savings. Similarly, Tesco has warned customers that they may be overcharged for yellow sticker items when shopping at GetGo stores, as the reduced cost won’t be picked up by the monitors.
So, now you’re ready to make the most budget-friendly food shop of your life! With these tips in mind, you don’t have to worry about being caught out. If you’re looking to save even more, don’t forget that McDonald’s is slashing the price of Big Macs, McNuggets and more to just 99p in November.
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