October 19th 2024.
When you walk into your local supermarket for your weekly grocery run, do you find yourself getting distracted by the latest fashion pieces on display? Gone are the days when supermarket clothing was something to shy away from. Now, you can actually score some stylish finds along with your potatoes and carrots.
But if you're worried about breaking the bank every time you go shopping, you'll be relieved to know that a recent study has revealed the UK supermarket with the most affordable fashion. And the winner is... *drumroll please*... George at Asda! This supermarket giant came out on top with an average full outfit cost of just £88.
The research, conducted by retail experts at Wethrift, took into account the top five popular items in categories such as dresses, jumpers, t-shirts, jeans, coats, and accessories like bags, hats, scarves, belts, and shoes to calculate an overall average.
And the best part? Asda has some amazing fashion finds, like their recent collaboration with designer brand Roksanda, a favorite of none other than Kate Middleton. For just £32, you can snag a timeless burgundy knit dress, or for your next holiday party, check out their stunning sequin shirt for only £18.
Leopard print lovers, rejoice! Asda has you covered with a trendy leopard print top for just £7, compared to designer brand Damson Madder's similar top for a fraction of the price. They also have all your autumn essentials covered with red ballet flats for £14 and floral quilted jackets for £30.
It's no surprise that TikTok users are raving about George at Asda's fashion offerings. In fact, a viral cream dress in September had influencers running to the stores. Creator Hannah Briggs even shared her recent Asda haul, sparking an influx of comments from her followers.
Another popular influencer, Sophie Anne Styles, has also been gushing about Asda's fashion being "so affordable" and "fantastic quality." For those who may not have an Asda nearby, don't fret! Other supermarkets also have budget-friendly options. Morrisons' Nutmeg brand comes in second with an average full outfit cost of £95.60, followed by Sainsbury's TU Clothing at £93.10.
But it's not just about the clothing, accessories matter too! And according to the research, Sainsbury's TU Clothing is the most affordable for women's accessories at an average of £43.40. Asda comes in second with an average of £51.40.
Unfortunately, Tesco's F&F Clothing brand ranks on the pricier side with an average full outfit cost of £128.30. And for those looking to splurge, Marks & Spencer's M&S Collection takes the top spot as the priciest option, with an average full outfit cost of £149.60.
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