UK market town unexpectedly popular for winter holidays due to its many hidden gems.

Tasty meals and a unique past.

November 11th 2024.

UK market town unexpectedly popular for winter holidays due to its many hidden gems.
Are you planning a holiday but feeling overwhelmed by the thought of traveling abroad? It's no secret that it's becoming increasingly expensive and inconvenient, with countries enforcing stricter regulations and fees for tourists. But before you start dreading the airport chaos and long lines, consider the hidden gems that are right on your doorstep.

According to Airbnb's latest research, Brits are flocking to an unexpected destination this winter: the charming market town of Warminster, nestled on the edge of the picturesque Salisbury Plain. Despite not being the typical go-to for a holiday or staycation, Warminster boasts natural beauty, rich history, and plenty of fun activities for the whole family to enjoy.

Located in southwest Wiltshire, Warminster is just a short distance away from popular destinations like Bath, Glastonbury, and Stonehenge. Traveling from London? Take a quick train ride or drive through the scenic M3, M4, and A303 highways. Once you arrive, you'll be greeted by the breathtaking landscape of the Salisbury Plains, which is also designated as an Area of Outstanding Natural Beauty.

Strolling through the quaint streets of Warminster, you'll discover a variety of independent eateries offering mouth-watering cuisine. From pizza and tapas at the Old Fire Station Restaurant to coffee and cake at the delightful Taste Deli, there's something for everyone. And don't forget to explore the local shops for unique handmade decor.

For a dose of culture, head to the Athenaeum Centre, the oldest working theatre in Wiltshire, where you can catch a show or two. If you're visiting during Christmas, be sure to catch the pantomime, Beauty and the Beast, which runs from December 12th to Christmas Eve. The theatre is mainly run by volunteers and is well-supported by the community.

Looking for some family-friendly activities? Look no further than Longleat Safari Park, just a short drive from Warminster. As the first safari outside of Africa, Longleat offers a variety of Christmas activities, including a winter safari where you can see the lions and tigers in action. Kids will also love the Santa train, the Festival of Light, and the Enchanted Christmas Tree show.

For those who enjoy a good hike, Cley Hill is a must-see in winter. The moderate 30-minute walk to the top offers stunning views of the surrounding Area of Outstanding Natural Beauty. You can also explore the Iron Age hillfort and Bronze Age burial mounds for a touch of history.

If you're up for a less-steep walk, Stourhead is another great option. Just 25 minutes away from Warminster, this Grade I-listed mansion from the 18th century is surrounded by one of the most famous landscape gardens in the country.

For a quirky and offbeat experience, check out the Warminster UFO Mural near the Warminster Community Hub. Back in 1965, the town was abuzz with reports of a UFO sighting, earning it the nickname "Warminster Thing." The mural, painted by a secret artist, captures the town's history and is definitely worth a photo or two.

As for accommodation, there are plenty of options to suit every budget and preference. Travelodge Warminster offers affordable family rooms starting at £45 per night, while the Bishopstrow Hotel and Spa offers a luxurious stay starting at £285 per night. And if you're looking for a more unique experience, why not try an Airbnb? This lovely cottage, which sleeps six guests, can be booked for £96 per night.

So next time you're itching for a holiday, don't overlook the hidden gems right in your backyard. Warminster offers a beautiful and budget-friendly option for a winter getaway. Book your trip now and explore all that this charming market town has to offer.

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[Generative AI is experimental.]

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