January 31st 2024.
As the new season of The Apprentice approaches, one of the contestants, Asif Munaf, has issued an apology for his past controversial social media posts. The wellness brand owner from Sheffield, who has previously appeared on Dragons' Den, is set to join the long-running business reality series this week. However, his past tweets on topics such as Hamas' invasion of Israel, Zionism, and masculinity have been brought to light.
After his casting on The Apprentice was confirmed, Asif received backlash for a tweet in which he referred to a person as a "standard bitter Zionist." It was also discovered that he had previously posted about Zionists being a "godless, satanic cult" and expressed concern about the influence of the "Zionist antichrist" on his children. In addition, Asif had promoted the University of Masculinity, a controversial account run by Andrew Tate.
When asked about his tweets, Asif responded that he had "never intended to offend anyone." He also previously posted a derogatory video on Instagram titled "Don't Trust What Women Say," in which he asked if anyone had ever met a "beautiful feminist." These posts were brought to the attention of the production team after filming for The Apprentice had already taken place.
In response, a spokesperson for the show stated that they were made aware of concerns over Asif's social media posts after filming. They took immediate action and provided him with specialized training to understand the potential harm of his posts. The show is committed to providing an inclusive environment on and off screen. Asif also issued a statement apologizing for any offense caused and stating that his beliefs are based on the values he was brought up with.
Asif has also denied accusations of antisemitism and describes himself as having "beauty, brains, body and business." His business revolves around healthy vitamins and supplements. In a previous appearance on Dragons' Den, he pitched his smoothie company but was ultimately turned away. He describes this as his "biggest business fail" and has since learned valuable insights from the experts. Despite his rejection, Asif remains confident in his abilities, boasting an extremely high IQ and bench press, and even considers himself "quite good on the eyes."
The Apprentice is set to return on Thursday at 9pm on BBC One. Asif's story serves as a reminder that our words have power and we must be mindful of the impact they may have on others. If you have a celebrity story, video, or pictures, please get in touch with the entertainment team. We'd love to hear from you.
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