April 10th 2024.
Sara Davies, the successful entrepreneur known for her appearance on the popular show Dragons' Den, has recently opened up about the struggles her company, Crafter's Companion, has been facing. Sara's company, which specializes in arts and crafts supplies and has a global reach, has been experiencing significant financial losses in the midst of a challenging economic climate.
Last October, Crafter's Companion reported a deficit of £1 million, and further losses are expected to be filed this month. Sara, who is only 39 years old, has been working hard to keep her business afloat, even investing in a new CEO with expertise in digital retail. In an interview with the Mirror, Sara didn't shy away from admitting the difficulties she has faced, saying, "I'm just going to be really honest, it has been a rough couple of years. And I kind of don't want to shy away from that because I always feel, especially with my role on Dragons' Den, I've got that responsibility of being a bit of a role model. I've had to work harder than I ever have in my life."
Sara is one of the judges on Dragons' Den, alongside Touker Suleyman, Deborah Meaden, Steven Bartlett, Gary Neville, and Peter Jones. Despite the challenges her company has been facing, Sara remains optimistic and is determined to turn things around. The pandemic has brought a surge in demand for her products, but Crafter's Companion has also had to deal with rising costs of raw materials, energy crises, and geopolitical tensions. Sara is currently overseeing a major restructure of her company, with Growth Partner set to become the majority shareholder, while she remains the owner, founder, and director.
In addition to managing her business, Sara is also balancing her commitments to Dragons' Den, her new BBC show Making It, and her family with her husband Simon and two sons. Despite the hectic schedule, Sara is confident in her new CEO and investor, stating, "It's a really exciting time for the company."
Sara joined Dragons' Den in 2019, replacing Jenny Campbell, and also competed in the nineteenth series of Strictly Come Dancing in 2021. She is a well-respected figure in the business world and has been open about the challenges she has faced, which only makes her success even more admirable.
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