June 2nd 2024.
The former President of the United States, Donald Trump, has recently joined the popular social media platform TikTok, despite his previous attempts to ban it in the country due to its Chinese ownership. This move comes as Trump prepares for a potential run as the Republican nominee in the 2024 election and aims to connect with younger voters.
Following his conviction in the first criminal trial of a former U.S. president, Trump made his debut on TikTok with a short 13-second video alongside Dana White, the CEO of Ultimate Fighting Championship. In the video, Trump can be seen at a UFC fight in New Jersey, as he expresses his gratitude for the opportunity to join the platform.
Despite polls showing him as the leading candidate in seven key swing states, Trump has been trying to shift the public's attention away from his ongoing legal case. He recently boasted about breaking a 24-hour fundraising record of $53 million, immediately after being found guilty in his trial. He has also launched a grassroots campaign to recruit volunteers for the upcoming election in November.
In addition, Trump's main super political action committee has also joined TikTok last month, with spokesperson Steven Cheung stating that this move is to reach out to a younger audience who consume pro-Trump and anti-Biden content. This development was first reported by Politico.
The fate of TikTok has become a hot topic in this election year, as its Chinese parent company, ByteDance Ltd., faces pressure to sell its stake in the platform or face a ban in U.S. app stores. TikTok has filed a lawsuit against the U.S. government over this law, which was supported by both congressional Republicans and Biden, in an effort to address concerns about user data being accessed by the Chinese government or manipulated on the app.
According to the company, over 170 million Americans have accounts on TikTok, including a large number of Gen-Z and millennial voters who are being actively courted by both Biden and Trump. This makes TikTok a valuable platform for politicians to reach out to and engage with potential voters.
In conclusion, the unexpected move by Donald Trump to join TikTok shows his determination to connect with the younger generation and appeal to their support for his potential future political endeavors.
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