September 4th 2023.
The Orange-Blossom Classic is quickly becoming a well-known name in sporting events, and it's all thanks to its executive director, Kendra Bulluck-Major. The rising force in the industry has gone above and beyond to make the HBCU classic a success.
Fan Nation reported that Bulluck-Major used her vast network and enthusiasm for sports and HBCUs to create a memorable event. In an interview with HBCU Legends, Bulluck-Major revealed how she made the classic happen.
"I think what makes our program unique is that we not only allow businesses to participate in events like tailgates or fan fests, but we also provide contracting opportunities," she said. "We make sure that businesses have all the necessary paperwork and then ask them to submit a quote from our business unit list."
Bulluck-Major made the smart decision to incorporate many amenities and sponsorships into the football game. She offered exclusive seating options and complimentary food and beverage service to make guests feel like they were part of a luxury experience.
The executive director also made sure to collaborate with minority-owned businesses to help the community once they left the stadium. By blending big-name sponsors and promoting homegrown businesses, Bulluck-Major was able to direct attention towards the benefits of providing financial aid to students.
"The beautiful thing about this event is that if you are a corporate sponsor, you're aligning yourself with well-known and respected brands. And that says a lot," she said.
At this year's game on Sunday, Sept. 3, Florida A&M beat Jackson State. However, the impact of the Orange-Blossom Classic on HBCU sports and the economic gains of the Black community is only just beginning.
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