July 24th 2024.
Donald Trump is making his return to the political arena, stepping out onto the campaign trail for a new race that has been greatly affected by the unprecedented events of this election year. His rally in Charlotte, North Carolina, on Wednesday night marks his first appearance since President Joe Biden's surprise announcement that he will not be seeking re-election. This has set off a chain of events that may lead to Trump facing off against Vice President Kamala Harris in November.
Biden's decision and Harris' elevation have brought a new wave of energy to the Democratic Party, resulting in a surge of donations that will help them compete against Trump's well-funded campaign. Meanwhile, Trump and his team are reimagining their playbook and strategies, which were initially designed to take down an unpopular incumbent who is now 81 years old.
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This campaign has already been filled with extraordinary events, from a civil judgment against Trump to a felony conviction and an assassination attempt on the former president. But the latest twist has thrown the race into even more uncharted territory. Trump has been reacting to these developments on social media, actively criticizing his potential new opponent and expressing frustration over the time and money wasted in the previous race.
Later, Trump held a call with reporters, a first for this election cycle, during which he tested out new attack lines against Harris. He accused her of having dangerously extreme immigration policies, which he believes have led to the current crisis at the southern border. This topic has been a major focus of Trump's campaign and will likely continue to be a key issue in his effort to discredit Harris.
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The Democratic National Committee has responded to the intensified attacks on Harris by highlighting Trump's role in killing a bipartisan immigration deal earlier this year. Despite Trump's team insisting that they were prepared for a change at the top of the Democratic ticket, some close to him have acknowledged the uncertainty brought on by Harris' candidacy. They are concerned about the potential for increased Democratic enthusiasm and voter turnout in November.
Already, Trump's campaign is bracing for a boost in Harris' poll numbers, as outlined in a memo from Trump pollster Tony Fabrizio. He predicts that Harris will start to gain ground on Trump, but also believes that this honeymoon period for her will eventually come to an end. With limited time left before the election, the Trump team is working to define Harris before she can fully take over the Biden campaign.
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There is a belief within the Trump campaign that the public does not know enough about Harris and her record, which they refer to as "name education." They plan to fill this knowledge gap in the coming weeks by highlighting her record as a prosecutor and state attorney general in California, her vote on the Inflation Reduction Act (which Trump believes will hurt the economy), and her response to the rise in migrant border crossings.
A source close to Trump has indicated that the campaign and its allies will specifically focus on Harris' decisions as San Francisco district attorney, portraying her as being too lenient on violent criminals. They argue that no matter how much Harris consolidates the Democratic base, she cannot change her past actions and decisions.
MAGA Inc, the leading pro-Trump super PAC, has already launched a new ad attacking Harris for allegedly covering up Biden's mental decline. The group has spent $77 million on ads supporting Trump and plans to air this new ad in key battleground states. Trump's rally in Charlotte will give him the opportunity to contrast himself with Harris in a battleground state that he narrowly won in 2016, but was not considered a top priority for the Biden campaign.
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