March 14th 2024.
The recent decision by the Republican National Convention to shut down a program aimed at engaging with minority communities has sparked controversy. The program, which was heavily invested in during the 2020 campaign, focused on reaching out to nonwhite voters, particularly in swing states like Georgia and Arizona. The plan involved sending RNC staff to community centers in areas with large minority populations, and according to a press release from BLACK ENTERPRISE, it was showing promising results.
However, the program has now been scrapped, with one source calling it "self-defeating." This news comes after former President Trump declared that moderate Republicans are no longer welcome in the GOP and that the party is now 100 percent focused on his "Make America Great Again" agenda. Initially, dozens of community centers were set up, but most were shut down in January, with only five remaining in California, Texas, and New York. The RNC explained this as a temporary measure due to budget constraints but also announced plans to double down on minority outreach efforts for the 2024 election by opening 40 new centers in various minority communities.
Despite these efforts, it seems the Trump campaign is taking a different approach to engage with black and brown voters. Since February 2024, the presumptive Republican nominee has been using his criminal indictment as a way to connect with the black community. During a convention in South Carolina, Trump claimed that he was discriminated against, referring to his pending criminal charges. He suggested that this resonated with black Americans because they have also been victims of discrimination. However, this tactic has been met with criticism and accusations of using the black community for political gain.
While some polls show that Trump has gained support among Hispanic voters, he continues to demonize immigrants, especially those from Mexico. He has repeatedly made claims that Mexico is sending criminals, drugs, and now even languages that no one in the country can understand. This type of rhetoric is concerning and reinforces the idea that Trump's outreach efforts to minority communities are insincere and only aimed at furthering his own agenda.
This latest decision by the RNC to scrap the minority outreach program is just another example of how the party is failing people of color. Just two years ago, they boasted about investing millions in reaching out to minority communities, but now they are focusing on opening offices near Mar-a-Lago in Florida. This change has not gone unnoticed, with Biden-Harris 2024 spokespeople Maca Casado and Jasmine Harris speaking out against it. They point out that Trump is essentially shaping the RNC in his own image, and his actions only serve to undermine the progress and success of minority communities. In contrast, President Biden is focused on earning the support of all Americans and will continue to do so through genuine and sincere efforts.
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