July 29th 2023.
Adidas has been profiting from the sale of its previously unreleased stock of Yeezy shoes ever since the company's split with former artist Kanye West. In October of 2022, Adidas was left with millions of shoes after West's antisemitic rant and the company was expected to suffer its first annual loss in 2023.
In May and June of 2023, Adidas sold off its leftover stock and reduced its expected loss of 400 million dollars by 100 million dollars. Now, Adidas is gearing up to release more shoes from their vault. Reports suggest that the resell value of vintage pairs of the shoes could be as high as a few thousand dollars on popular reseller sites such as Stock X.
Adidas has also partnered with several organizations that are dedicated to fighting racism and antisemitism, including the Anti-Defamation League, the Foundation to Combat Antisemitism, and the Philonese and Keeta Floyd Institute for Social Change. Although the company has pledged to donate a significant amount of its proceeds, they have not yet revealed an exact percentage.
The new shoes will be available from August 2nd and the release will be phased for a fair and premium experience for consumers. The models that will be released include the Yeezy Boost 350 V2, 500, and 700, as well as the Yeezy Slide and Foam RNR. The availability and timing of the release will vary based on location.
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