July 6th 2023.
Taylor Swift's fans have been warned to watch out for ticket scams as the highly anticipated Eras Tour approaches. Last week, those who registered for the tour were randomly selected to receive a pre-sale code, giving them access to tickets for the UK dates in June, July and August of 2024.
However, due to the 'phenomenal demand' for the tour, Taylor Swift announced the addition of more shows and fans were informed that they would learn by July 14 if they had been selected to access the ticket sale or be placed on a waiting list. While fans anxiously await the pre-sale, experts have warned consumers to avoid any offers of tickets outside of the official routes from Ticketmaster and AXS.
Pauline Smith, head of Action Fraud, says: "We urge people to be wary of ticket sales from unknown websites or people they do not know. Criminals may offer deals on sold-out or exclusive events, however once you have parted with your money, the tickets are either fraudulent or never appear at all. Remember, if it sounds too good to be true, it probably is."
Mary Kernohan from brand protection firm SnapDragon Monitoring adds: "Given Taylor Swift's popularity and the fact that this is her first tour in the UK for a long time, it's not surprising her tickets are in high demand. But this also makes them a highly attractive target for criminals. Criminals could bank on the popularity of the tickets and establish their own fake versions and fake ticket sale sites in order to dupe consumers and make money."
Kernohan advises that fans should wait for official channels to open before purchasing tickets and to only purchase tickets from authorized sellers. She also warns consumers to ignore suspicious emails with discounts on tickets.
It's understandable that Taylor Swift fans are eagerly anticipating the Eras Tour, but they should be aware of the risks. Only by being vigilant and sticking to official routes can fans make sure they don't fall victim to ticket scams and fraudsters.
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