March 2nd 2023.
(Image Source: https://www.jeffbullas.com) In 2021, the total expenditure on AI tools reached $111.4 billion, with Microsoft investing an additional $10 billion on the OpenAI startup, which launched its popular ChapGPT platform in November.
It is clear that AI has the potential to revolutionize many industries, and digital marketing is no exception. AI can automate and streamline a range of tasks, resulting in increased accuracy, efficiency, and cost savings. Investors are particularly drawn to AI because it promises to create innovative solutions to complex problems, and disrupt traditional industries.
AI tools are also capable of generating significant monetary returns, as PWC project that AI will contribute a whopping $15.7 trillion to the global economy by 2030.
When it comes to digital marketing, there are plenty of AI-driven startups that promise to assist businesses in creating more effective marketing messages and improving their advertising campaigns. Examples of these include Persado, which utilizes natural language processing to generate language that resonates with customers, and Pathmatics, which uses machine learning to analyze ad data and provide insights. Leadspace is another AI-powered platform that helps businesses find and engage with their ideal customers by analyzing customer data and identifying high-quality leads.
In 2021, the investment in AI tools totaled $111.4 billion, with Microsoft reportedly injecting an extra $10 billion into the OpenAI startup, which launched its ChapGPT platform in November of last year.
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