7 essential tools every search marketer should have in order to succeed.

This post provides the essential SEO tools you need to be successful with Google. It is not an exhaustive list of 200+ tools, but rather the few essentials you should include in your search marketing plan.

March 1st 2023.

7 essential tools every search marketer should have in order to succeed.
And here’s the best part: it’s free.

Detailed SEO Extension makes it super-easy to identify technical SEO issues, spot competitor’s backlinks and SEO strategies, and analyze SERP features to gain a better understanding of what’s working for each query.



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It also comes pre-populated with over 140 SEO metrics and data points from SEMrush, Majestic, Moz, and Ahrefs, so you don’t have to worry about finding the right source for your SEO data.

“The Detailed SEO Extension is one of the most useful SEO tools I’ve ever used. With it, I can quickly and easily check any SERP for organic presence, uncover competitor strategies, and identify technical SEO issues in just a few clicks.

It’s an indispensable tool for any SEO and one that I highly recommend.” — John E Lincoln, Founder and CEO of Ignite Visibility

Download the Detailed SEO Extension here.



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From detailed meta information to live SERP rankings, Detailed SEO extension helps SEOs like me get a real-time view of all the SEO information available for the page.

And best of all, it’s totally free.

“I’ve been using Detailed SEO for a few months now, and it’s easily become one of the most essential tools I have in my toolkit. Its insights on a single page are invaluable and help me save a lot of time.

Whether I’m tracking my own pages or doing research on a competitor’s website, Detailed has me covered.” — Matthew Barby, Global Head of Growth & SEO at HubSpot

You can get Detailed SEO extension here.

5. Google Analytics



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Google Analytics is the best free analytics tool out there. And while you may be familiar with Google Analytics as a tool to track website performance, what you may not know is that you can use Google Analytics to track your SEO performance.





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With Google Analytics, you can measure the performance of your organic traffic by creating a custom segment. This allows you to track organic traffic performance without having to rely on third-party data sources.

You can also track the performance of individual keywords, or even see how individual pages are performing in organic search.

Plus, you can also track your organic conversion rate, average time on page, and bounce rate for organic traffic.

“Google Analytics is an essential tool for understanding SEO performance. Not only does it provide insights into organic traffic performance, but it also lets you track individual campaigns and keyword performance.

It’s a powerful tool for understanding what content is resonating with your audience and how to target keywords for maximum impact.” — Kevin Indig, SEO Manager at Shopify

You can sign up for Google Analytics here.

6. Google Search Console



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Google Search Console is Google’s free webmaster tool. It’s basically the hub for all your website’s SEO performance metrics.

Not only does it track your website’s organic search performance, but it also gives you access to other SEO metrics such as indexing issues, crawl errors, and more.

It also helps you monitor your website’s overall performance in SERPs and helps you identify any issues that might be affecting your website’s rankings.

Plus, you can also use it to submit your website’s sitemap and submit individual URLs to Google’s index.

“Google Search Console is an incredibly powerful tool that gives you real-time insights into how your website is performing in search.

It’s a great way to track your website’s progress and identify any issues that might be preventing it from ranking. Plus, it’s free and easy to use.” — Seth Dotterer, SEO Manager at Zendesk

You can sign up for Google Search Console here.

7. Screaming Frog SEO Spider



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The Screaming Frog SEO Spider is an essential tool for any website. It crawls your website’s pages and helps you identify any technical SEO issues that might be affecting your website’s performance.

It helps you identify broken links, redirects, duplicate content, and more. Plus, it also provides insights into your website’s meta data and helps you find opportunities to optimize your website.

“The Screaming Frog SEO Spider is a great tool for identifying technical SEO issues on a website. It’s easy to use and provides a wealth of data that can help you identify issues quickly and easily.

It’s also great for doing competitor research and finding opportunities to optimize your website and improve its performance.” — Will Critchlow, CEO of Distilled

You can sign up for Screaming Frog SEO Spider here.



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