The sex party industry is doing well, as more people reject monogamy and embrace group sex.

The new decade is like the Roaring Twenties, with a desire to explore and experience new things.

April 28th 2024.

The sex party industry is doing well, as more people reject monogamy and embrace group sex.
Alicia was feeling a mix of excitement and nerves as she prepared for the big night. It was her first time meeting her new boyfriend's friends and she couldn't help but wonder what they would think of her. As she got ready, she chose a long-sleeved top and jeans, hoping to achieve a effortlessly chic look. But her outfit wasn't the only thing on her mind - she was also anxious about meeting her boyfriend's other girlfriend.

Using a pseudonym for the evening, Alicia arrived at her boyfriend's flat, where other guests were already starting to arrive. She couldn't help but notice how wholesome and welcoming everyone seemed, with one guest bringing flowers and another baking a cake. However, she soon realized that this was not your typical party when people started taking their clothes off.

Alicia had known that this was a sex party, but she was surprised at just how open and comfortable everyone was with their bodies. She recalls feeling her mind being blown by the experience. She witnessed people having sex in corners and threesomes in the living room. It was all new and eye-opening to her.

But the surprises didn't stop there for Alicia. She also had her first lesbian experience at the party. While she had always identified as straight, she found it liberating to explore her sexuality in a judgement-free environment. The whole experience also changed her views on open relationships. She was impressed by how her boyfriend and his partner had a strong love and trust, even while watching each other have sex with other people.

Alicia's experience is not unique, as more and more millennials and Gen Z are embracing sex parties as a way to meet people. These parties have come a long way since the days of key swapping and pampas grass decorations. With a growing acceptance of alternative relationship dynamics among the younger generations, apps like Feeld have become a popular platform for those seeking a more open and fluid approach to dating.

According to Feeld's CEO, Ana Kirova, millennials and Gen Z are more open-minded and curious about exploring beyond traditional dating norms. This has led to a significant increase in their user base, with around 700,000 connections being made each month. And while Feeld's largest demographic is millennials, they have also seen a rise in Gen Z users who are even more fluid in their sexuality.

Polly, a regular at sex parties, has also noticed a shift in the age demographics at these events. When she first started attending, she was among the younger guests, but now she sees more and more people in their mid to late twenties. As someone who has always been interested in the sex party scene, Polly found it challenging to find events that catered to her preferences as a single woman. However, with the rise of apps like Feeld and events like Killing Kittens, she has found a community that is welcoming and empowering.

Speaking of Killing Kittens, the brand has been around since 2005 and has seen a significant increase in party attendance in recent years. Their Senior Events and Education Manager, Kamila Rybankiewicz, reports a 400% increase in the last two years, with more and more young people attending their parties. Kamila believes that this trend is a reflection of the current societal atmosphere, where people are more open to trying new things and breaking away from traditional norms.

As for Polly, she loves attending Killing Kittens parties because of the classy and sexy atmosphere. The guests make an effort to dress up, and the venues are often grand and luxurious. It's like attending a cocktail party where anything goes, and everyone is comfortable expressing their desires and boundaries.

In conclusion, sex parties have come a long way and are becoming more mainstream, especially among the younger generations. With a growing acceptance of alternative relationship dynamics and a desire to explore beyond societal expectations, these parties offer a safe and judgment-free space for people to connect and have fun. And as we enter the "Roaring Twenties" once again, it seems that more and more people are embracing the idea of trying new things and living life to the fullest.
Alicia was feeling both excited and nervous as she headed to her new boyfriend's flat for a party. It was a big day for her as she was going to meet some of his friends - and his other girlfriend. She was going by a pseudonym, which added to the mystery and intrigue of the evening. But as she prepared for the soiree, she couldn't help but wonder what to wear. She settled on a long-sleeved top and jeans, hoping to achieve an effortlessly chic look.

As the other guests started to arrive, Alicia's nerves grew. One person brought flowers, and another baked a cake. For such a liberal and open-minded group, the event seemed surprisingly wholesome. But then, something unexpected happened - people began to take off their clothes. Alicia knew that she was at a sex party, but she was still surprised at just how naked everyone got.

The 32-year-old recalls, "My mind was completely blown. It was eye-opening. There were people having sex in corners, threesomes in the middle of the living room. I even had my first lesbian experience there. I was clear that I didn't fancy women, but it was fun to explore in a judgement-free environment. It also changed my perspective on open relationships. The guy I was with clearly loved his partner, even when she was having sex with other people in front of him. The whole event was like nothing I had seen before."

Alicia's experience is becoming increasingly common among millennials and Gen Z, who are rejecting traditional dating and embracing alternative ways to meet people - sex parties. While these types of gatherings have been around for a long time, they are now being embraced by the younger and more sexually adventurous generation, who are determined to make them mainstream.

Research has shown that millennials and Gen Z are more accepting of alternative relationship dynamics. In fact, a 2020 study found that 43% of millennials consider their ideal relationship to be non-monogamous, and the annual LELO sex census revealed that 38% of people aged 18-24 are open to polyamory. This shift in mindset has led to a rise in apps that promote alternative relationship structures, such as Feeld, which has been hailed as "single-handedly firing up London's sex party scene."

According to Feeld's CEO, Ana Kirova, "Millennials represent our largest demographic. They stand at the intersection of heteronormative dynamics and a newly discovered desire to explore beyond the traditional norms. We are also seeing an increase in Gen Z users, who are more fluid with their sexuality. They may be our smallest group of straight-identifying users, but their numbers are growing."

Feeld has experienced steady growth since its launch in 2014, with a peak in 2020-2022 when it saw "triple-digit growth" and now makes around 700,000 connections each month. Ana believes that this is due to the open-mindedness and curiosity of millennials and Gen Z, who are challenging societal expectations and boundaries.

Polly, a regular attendee of sex parties in her early 30s, has noticed a change in the crowd over the years. She has been to established events like Killing Kittens and Torture Garden and attends around five to six parties a year. She says, "When I first started going, I was definitely among the younger people in attendance. Now, the parties I go to are mostly attended by people in their mid to late 20s. There are still older individuals, but they are not the majority anymore. It's a diverse mix of people, all shapes, sizes, and personalities. There's also been an increase in people who are just trying it out. It's becoming less of a secret."

Polly has always been interested in the sex party scene and was a member of FetLife. However, she was looking for events that were not too fetish-heavy or marketed as swingers parties, as she wanted to attend as a single woman without a partner. After a friend suggested she try a Killing Kittens party, she took the plunge and caught the sex party bug.

She shares, "I jumped in at the deep end. As an actor, I'm comfortable being naked around people. So, as soon as I arrived, I stripped off and put my clothes in the cloakroom. Everyone was so chilled, and the taboo topic made it easier to talk about. There was no need for covert flirting; we all knew why we were there."

Polly adds that the sheer sexiness of the event is what makes it so intoxicating. "It's definitely on the classier side," she says. "People make an effort and wear nice dresses. The parties are often in grand townhouses with chandeliers and high ceilings. It's like going to a cocktail party where anything goes. Everyone is touchy-feely and up for anything. It's liberating to not feel inhibited by society's norms."

Killing Kittens, one of the more established sex party brands, has seen a significant increase in attendance in recent years. Founded in 2005, the parties were initially small gatherings that focused on the pleasure of the "kittens" - the female attendees. But as the brand's popularity grew, so did the number of attendees. Kamila Rybankiewicz, Senior Events and Education Manager at Killing Kittens, reports a 400% increase in party attendance in the last two years.

She says, "We're definitely seeing more younger people at our parties. In 2019, our biggest event had 200 attendees, and now we easily have 800 guests. We're in the Roaring Twenties, and people want to go out and try new things."

Kamila adds, "We've noticed a shift in demographics, with more people in their mid to late 20s attending. However, there is still a diverse mix of ages and backgrounds. The parties are a mix of people from all walks of life, and everyone is welcome to explore their sexuality in a safe and respectful environment."

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