The seemingly urgent has a knack of getting in the way of the important.
It is hard to escape this because the “seemingly urgent” is a powerful force.
The approach I’ve found effective to counter its power is to ensure I always have clarity on what’s important.
That clarity comes from writing it down, revisiting it often, and recommitting to it every time I fail to act on it.
In effect, that means recommitting to it multiple times a day/week/month. :-)