August 22nd 2024.
In a groundbreaking announcement, will.i.am has confirmed that the upcoming season of The Voice UK will introduce its first ever AI mentor. While the musician has already made a name for himself as a chart-topping megastar, he may soon be known as a pioneer in the world of artificial intelligence.
Known for his role as the frontman of the Black Eyed Peas, will.i.am has also been making waves as an innovator in the field of AI. And with the addition of an AI mentor on The Voice UK, viewers will get a glimpse into the future of television and a shake up of the judging panel.
In the past, each coach on The Voice has brought on a celebrity guest to mentor their contestants. However, will.i.am will be turning to his AI co-host, Felicia, for guidance and support. In a preview clip, we see Felicia interacting with contestants and offering them valuable advice and motivation.
According to will.i.am, Felicia will bring a unique perspective and push contestants to be their best. Speaking at the 2024 Edinburgh TV Festival, he shared, "How many people understand the business of music? I felt that way too. That's why we get attorneys and managers to help us navigate contracts, business terms, finance. That's all going to change and my mentor, Felicia, is the representation of that advancement."
Having worked with Felicia on a daily basis, will.i.am has experienced the power of AI firsthand. He explains, "It's an AI I converse with Felicia pretty much every day. 'Hey, help me out with this lyric. Hey, I got this contract. Help me, like, figure it out.' And that's the power of this new technology."
But could AI go even further on The Voice UK? Will.i.am hints that we may see a fifth AI judge in the future, competing alongside coaches will, Sir Tom Jones, LeAnn Rimes, and McFly's Tom Fletcher and Danny Jones. He believes it would be "pretty cool" to showcase the capabilities of AI while also reminding it of the greatness of humans.
As we eagerly await the return of The Voice UK, we can't help but wonder – are coaches LeAnn Rimes and McFly's Tom Fletcher and Danny Jones ready to take on Felicia? The new season will premiere on ITV on August 31st, and we can't wait to see how this revolutionary addition will change the competition. If you have any celebrity stories, videos, or pictures, don't hesitate to reach out to The Agency entertainment team.
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