October 22nd 2024.
Get ready for a unique and unforgettable experience! Elvis fans in the UK are in for a treat as an AI-powered journey through the iconic singer's life is set to launch. Following the success of London's Abba Voyage, which brought the beloved band back to life in a holographic concert, Elvis Evolution is aiming to give fans an even closer look at the legendary performer.
Known as one of the greatest entertainers of all time, Elvis has been resurrected using generative artificial intelligence for an immersive exhibit. While the use of AI to revive deceased stars has been a controversial topic, this experience has the full support of Elvis Presley Enterprises and Authentic Brands Group, who are responsible for preserving his legacy.
Although Elvis passed away on August 16, 1977, his music and impact continue to live on. With an estimated 500 million records sold worldwide, he remains one of the best-selling artists of all time. And now, in May 2025, fans will have the chance to step into his world and relive his most iconic moments at Immerse LDN.
Created by using a vast archive of personal photos and home videos from Elvis' estate, this 110-minute immersive experience promises to be a journey like no other. It will focus on his '68 Special, a performance that is often credited with revitalizing his career and solidifying his status as the King of Rock and Roll.
According to Joel Weinshanker, Managing Partner of Elvis Presley Enterprises, "Elvis has always been more than just a performer; he represents an era, a cultural shift, and a connection that spans generations." He added, "With Elvis Evolution, we are pushing the boundaries of how his legacy is experienced. Layered Reality's immersive approach will allow fans to truly step into Elvis' world and feel the energy and spirit of his music in an unprecedented way."
But what exactly can fans expect from this immersive experience? Well, they will have the opportunity to walk through Elvis' life story and relive his most iconic moments. Through cutting-edge technology, his performances will be enhanced, and his songs will be remastered, providing a multi-sensory experience that plays with sight, sound, and even smell.
In addition to the exhibit, fans can also enjoy a 1960s American diner experience and an "All Shook Up" after-party with live music and DJ sets. It's a night that promises to be a memory-making experience and a bucket list item for Elvis fans and music lovers alike.
Andrew McGuinness, Founder and CEO of Layered Reality, expressed his excitement for this "next-generation tribute" to the musical legend. "People around the world no longer want to sit and passively receive entertainment - they want to be a part of it," he said. "It'll be a memory-making experience that will be a bucket list item for Elvis fans and music lovers and for those who just love an uplifting night out."
Mark Benson, President of The Mill, also shared his enthusiasm for being a part of Elvis Evolution. "We are very excited about our participation alongside Layered Reality in Elvis Evolution," he said. "And for The Mill's outstanding creative and tech talent to once again push the boundaries of what is possible, and deliver an extraordinary, authentic, and thrilling theatrical event."
Tickets for Elvis Evolution will go on sale Friday, October 25, with prices starting at £75 for standard entry, including the after-party. The organizers have stated that there will be no dynamic pricing applied to avoid any disappointment for fans of the King. As Andrew McGuinness explained, "We want the show to be as accessible as possible, without any surprises for those desperate to secure tickets."
For those looking for a more VIP experience, there will be Burning Love and If I Can Dream packages available, starting at £180 and £300, respectively. These packages include special seating areas, free photos, complimentary drinks, and even a champagne experience and exclusive poster for the highest-tier package.
Damian Norman, Director for Immersive Entertainment & Events of Excel, London, shared his excitement for partnering with Layered Reality to bring Elvis Evolution to life. "The music of Elvis continues to inspire and captivate audiences worldwide," he said. "And we couldn't be more excited to welcome him to Immerse LDN."
So mark your calendars for May 2025 and get ready for an immersive and unforgettable experience with the one and only Elvis Presley. Tickets for Elvis Evolution will go on sale Friday, October 25. Don't miss your chance to be a part of this groundbreaking tribute!
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[Generative AI is experimental.]
