May 22nd 2024.
Bob Marley, a legendary musician who has made a lasting impact in the world beyond just music, is being honored through a new collaboration between his family and a leading cannabis pre-roll brand, Jeeter. In a press release shared with BLACK ENTERPRISE, Jeeter announced their unique cannabis line, curated in partnership with Marley's loved ones, as a tribute to his role as both a musical and cultural icon.
According to Cedella Marley, CEO of the Bob Marley Group of Companies and Grammy-winning singer, author, and daughter of Marley, Jeeter has been doing incredible work in the cannabis space. She also notes that cannabis culture and the Marley movement are closely intertwined. Cedella praises Jeeter's deep understanding of Jamaican culture and their successful efforts to authentically incorporate Marley's essence into their products.
In order to bring this collection to life, Jeeter embarked on a journey to Jamaica, where they not only learned more about Marley's roots, but also had the opportunity to support a music festival in his birthplace of Nine Mile. Working closely with the Marley family, Jeeter was intentional about capturing Marley's legacy in every aspect of the product, from the strain to the packaging. The result is a high-quality and thoughtfully designed product that truly reflects the eminent legacy of Bob Marley.
The new collection, set to launch on May 23rd, includes a strain that pays tribute to Marley's nickname for cannabis, "herb." The joints also feature a ceramic tip, reminiscent of the perfectly rolled joints that the beloved Rastafarian was known for smoking. Each joint is enclosed in a signature guitar case, adorned with a gold embossing of Marley's image. And for an added touch, the case can be opened to reveal a classic double-twisted hand-rolled joint, just like the ones Marley used to smoke.
Jeeter's co-founders, Lukasz Tracz and Sebastian Solano, expressed their excitement for this collaboration with the iconic music legend. They explain that in order to make this collaboration authentic, they traveled to Jamaica to immerse themselves in the culture that Marley loved so much. They are committed to honoring Marley's legacy in a genuine and respectful way.
The Marley collection was recently debuted at Jeeter's second annual High Dining experience in Los Angeles, which coincided with the 4/20 holiday. The event, which brought together cannabis enthusiasts and friends, was a reflection of Jeeter's commitment to creating unforgettable experiences that combine culture, creativity, and music. Guests not only had the opportunity to try this one-of-a-kind collector's item, but they also enjoyed a special performance by Marley's grandson, Skip Marley, who covered some of his grandfather's classic songs.
The Jeeter X Marley One Love collection will be available for purchase in Arizona, California, and Michigan starting on May 23rd. Fans of Bob Marley and cannabis enthusiasts alike can look forward to this unique and respectful tribute to one of the most influential figures in music and culture.
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