November 4th 2025.
John Lewis has once again captured our hearts with their latest Christmas advert for 2025. After several years of disappointing ads, they have finally delivered a tear-jerking and heartwarming story that reminds us of the importance of family and thoughtful gifts.
The advert, titled "Where Love Lives," follows a teenage boy and his father on Christmas Day. The boy anxiously watches as his dad opens a gift addressed to him, and we soon learn that the boy has been struggling to find the right words to express his love for his father. The gift, a vinyl of Alison Limerick's 1990 hit "Where Love Lives," is a meaningful gesture that speaks volumes without the need for words.
As the father plays the vinyl and is transported back to his youth, we see a crowd of people dancing and having a great time. But his joy quickly turns to sadness when he sees his son in the crowd, looking at him with a solemn expression. The crowd disappears, and the father beckons for his son to come to him. The son transforms into a toddler, then a baby, as he is held in his father's arms.
The advert ends with the father and son embracing and the message, "If you can't find the words, find the gift." It's a powerful reminder that sometimes, actions truly do speak louder than words.
The song chosen for the advert is Alison Limerick's "Where Love Lives," and it is sung by Labrinth in a newly reimagined version. The original song was released in 1990 and has been hailed as one of the greatest dance songs of all time by Billboard.
Fans of the John Lewis Christmas adverts will be familiar with this heartwarming and emotional storytelling. Previous adverts have included "The Long Wait," "The Man on the Moon," and "Monty the Penguin." However, this year's advert is the first time in 18 years that John Lewis has focused specifically on a father and son relationship.
While the advert may bear a resemblance to "The Long Wait," it is a completely new story with a strong message about the importance of thoughtful gifts and showing your loved ones how much you care. The creators of the advert also wanted to highlight the importance of clear and single-minded messaging in their advertising.
The touching story and beautiful song have already brought tears to many eyes, including the singer of the original song, Alison Limerick. She said she "squealed like an excited child" when she heard her hit song was going to be featured in the advert. Labrinth, who sang the reimagined version, also expressed his honor in being a part of this iconic Christmas tradition.
John Lewis has once again tugged at our heartstrings with their latest Christmas advert, reminding us of the power of love and thoughtful gestures. This advert is sure to become a beloved addition to the John Lewis Christmas advert collection.
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