June 17th 2024.
Do you ever find yourself leaving a scathing review after a terrible experience at a restaurant? It seems like these days, there's an online review for everything - but unfortunately, they're not always positive. Whether we're in search of a fancy new restaurant or just looking for the best coffee in town, we can always count on countless reviews from both critics and casual observers. And it's not just limited to food - even when it comes to buying something as simple as socks or a razor, there are whole Reddit threads dedicated to helping us make the right choice.
It's becoming increasingly difficult to try something new without first obsessively scouring the internet for reviews, even if it's something niche or something that any old thing would do. But have you ever wondered which generation is the most likely to leave a negative review after a bad experience? Well, according to a new study, the answer might shock you.
Surprisingly, it's Gen Z who takes the top spot for leaving negative online reviews for businesses - whether it's a restaurant, shop, or anything else. 61% of those between the ages of 16 and 27 admitted to writing some pretty harsh words about their experiences. On the other hand, Millennials were the least likely to do so at 52%.
You might think that the older you get, the more likely you are to speak your mind, but that's not necessarily the case for Gen X and Boomers. They came in second and third place, respectively, with 53.25% and 53.06% admitting to leaving negative reviews.
But why do people feel the need to leave negative reviews? According to a study by credit card company Capital On Tap, the majority of people do so after receiving a poor quality product or service. And when it comes to geographical location, Belfast takes the top spot as the city most likely to leave a negative review, with 90% of respondents admitting that they would do so.
But it's not all bad news - 84% of those surveyed said they would leave a positive review if they felt the product or service was good value for money. And interestingly, people tend to be more forgiving of small businesses, as 66% of respondents said they would leave a negative review for them, compared to 69% for larger corporations.
However, leaving a negative review doesn't always go down well. Actress Millie Bobby Brown recently shared on the Table Manners podcast that she often leaves reviews under a fake name. She believes it's important to give her honest feedback, especially since her whole life is constantly being criticized. She shared a story about feeling pressured to pay her hotel bill before her stay was even over, and her final review reflected her disappointment with the experience.
The comments on the podcast's TikTok video were mixed, but many praised Millie for speaking her mind and leaving a review. It just goes to show that our generation's willingness to leave reviews, both positive and negative, can have a real impact on businesses. So the next time you have a good or bad experience, don't be afraid to share it - your review could make a difference.
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