November 14th 2024.
Christmas is just around the corner, and with it comes the much-awaited tradition of Christmas TV adverts. This year, the well-known retailer John Lewis has launched its festive commercial, which not only showcases their products but also has a heartwarming message about finding the perfect gift for your loved ones.
The ad opens with a reminder of the upcoming holiday season and the dilemma of finding the ideal present. But fear not, for John Lewis has the answer. The commercial features a young woman named Sally, who, like many of us, has left her Christmas shopping until the last minute. She rushes into a John Lewis store just before closing time, hoping to find something special for her sister.
As she frantically searches through the racks of clothes, Sally falls into a fantasy world where she travels through time. Along the way, she relives precious memories with her sister, from their childhood to adulthood. These memories not only bring back nostalgia but also give Sally inspiration for the perfect gift.
After her whimsical journey, Sally returns to reality and finds the ideal present at John Lewis. She then heads outside and shares a heartwarming moment with her sister. The ad ends with a wise message, "The secret to finding the perfect gift? Knowing where to look."
Charlotte Lock, customer director for John Lewis, explains the inspiration behind the ad, which highlights the thoughtful gift-giver and celebrates "the gifting hour." This is the moment when we go beyond the usual and find something truly special and meaningful for our loved ones.
The commercial also introduces a unique opportunity for aspiring musicians to showcase their talent. John Lewis has launched a nationwide search through TikTok for a popstar-in-waiting to sing their famous cover song for the ad. This year, the chosen song is "Sonnet" by Richard Ashcroft, the frontman of the 90s band The Verve.
Richard Ashcroft, who is responsible for this year's John Lewis Christmas advert song, has written and produced an original track for the ad. The ballad, titled "Sonnet," is from his 2021 album "Acoustic Hymns Vol 1." It is a nostalgic and emotional song that perfectly captures the spirit of the holiday season.
To enter the competition, aspiring singers can upload their version of "Sonnet" through the branded effect on John Lewis's TikTok page, along with the hashtag #MySonnet. The winner will not only have their cover featured in the ad but also receive a £3,000 shopping spree at John Lewis, tickets to a Richard Ashcroft concert, and their cover single released by record label BMG.
The John Lewis Christmas advert has become a much-anticipated tradition, and this year is no exception. The retailer has also given their stores a starring role in the ad, as they are the "beating heart" of the brand. The ad was filmed overnight at the John Lewis store in Oxford Circus, and the winner's cover will replace Richard's song in a special airing on Christmas Day.
In the past, the John Lewis Christmas adverts have featured covers of popular songs by well-known artists. This year, however, they have taken a different approach and are giving aspiring musicians the chance to shine. Some of the previous singers of John Lewis Christmas adverts include Ellie Goulding, Lily Allen, and Elton John.
So, if you think you have what it takes to be the ultimate cover star for John Lewis, don't hesitate to enter the competition. Who knows, your version of "Sonnet" might just be the highlight of this year's Christmas ad and bring joy to millions of viewers. As the ad wisely reminds us, "The secret to finding the perfect gift? Knowing where to look."
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