Tennis star Serena Williams wants to invest in the next big company worth a trillion dollars.

Serena Williams, renowned tennis player and successful entrepreneur, is confident that the next trillion-dollar company will be founded by individuals who have often been overlooked by traditional venture capital firms. In a recent report by Fast Company, Williams discussed her newly rebranded investment firm, Starfire Ventures, and its mission to identify and support high-potential founders while also increasing access to venture funding. During a live recording of the Rapid Response podcast at the Reckitt Catalyst event in Palm Beach, Florida, Williams elaborated on the firm's strategy.

She explained that the name change from her previous venture capital platform, Serena Ventures, signifies a shift towards a long-term investment approach that extends beyond her personal brand. "I wanted it to be bigger than me," Williams stated. "I wanted it to be about the team." Starfire Ventures has a track record of success, having invested in 16 companies that have gone on to achieve unicorn status.

This highlights the firm's focus on identifying startups with significant potential for growth. Williams emphasized that while data and due diligence are important, instinct also plays a key role in evaluating founders and their business ideas. A core principle of Starfire Ventures is its commitment to supporting women and underrepresented entrepreneurs.

This is in line with PitchBook's findings that this demographic has historically received a small share of venture capital funding. "We are only investing in winners," Williams declared. "If we don't see a potential for significant returns, we won't invest in a company." Williams also sees expanding access to different founder networks as a competitive advantage rather than a charitable initiative.

She believes that many investors miss out on promising opportunities because they consistently source deals from the same circles. "We're thinking about the next billion-dollar company, the next trillion-dollar company, and how to be a part of those cap tables as well," she explained. Although Williams retired from professional tennis in 2022, she has fully embraced venture investing as her new passion.

She devotes most of her professional life to building a diverse portfolio of companies positioned for long-term growth. This aligns with her appearance at Invest Fest 2026, where she will share her insights on business and venture capital. With her determination and expertise, Williams is sure to continue making a significant impact in the investment world.