May 2nd 2024.
Sports broadcasters Joy Taylor and Taylor Rooks have teamed up for a powerful campaign with Rocket Mortgage, where they share their experiences as leading Black women in the sports industry. As the official mortgage partner of the 2024 NFL Draft, Rocket Mortgage aims to inspire and create generational impact with their "Dreammate" campaign. According to Casey Hurbis, Senior Vice President of Brand Experiences and Strategic Partnerships at Rocket Mortgage, this campaign is a continuation of the company's 40-year legacy of bringing hope and inspiration to people's lives.
The campaign features Taylor and Rooks as "Dreammates," highlighting the support system they have built for each other while breaking barriers and achieving their goals. In an interview with Black Enterprise, Rooks emphasized the importance of having a dreammate in life, someone who understands and supports you through all the challenges and victories. Both Taylor and Rooks have faced similar obstacles in their careers and have found solace in each other's friendship.
The two football favorites were front and center at the recent NFL Draft, held in Detroit, Michigan on April 27. As more than 250 young men's lives were about to change forever, Taylor and Rooks were there to witness the historic moment. But before they became co-hosts for ESPN's Speak and reporters for Thursday Night Football and Bleacher Report, they had to overcome numerous challenges and acknowledge the support they received from others.
Taylor credits her mother as her first dreammate, describing her unique style of pushing her towards success. She believes that a dreammate is someone who truly knows you and cares enough to push you beyond your limits. Rooks also shares a similar sentiment, citing her father as the reason for her love for football and the draft. She believes that her father's unwavering belief in her abilities has played a crucial role in her success.
One of the most heartwarming moments for Rooks at the draft is witnessing the joy on the parents' faces as they see their children achieve their dreams. She recalls how her father would write her a letter every day, ending it with the powerful message, "you can do whatever you put your mind to." This constant support and belief in her abilities have shaped Rooks into the strong, confident woman she is today.
During the draft, Rocket Mortgage encouraged fans to use the hashtag #RocketDreammate, with each use resulting in a $10 contribution to Habitat for Humanity. The company, headquartered in the home of Motown, had set a goal of $250,000 to help deserving Americans achieve their dream of homeownership. Through this campaign, Taylor and Rooks hope to inspire and uplift others, just like their dreammates have done for them.
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