October 25th 2025.
Target has recently been under fire for scaling back its diversity, equity, and inclusion efforts, but the retailer is now shining a light on its partnership with the Russell Innovation Center for Entrepreneurs. This move comes as the company faces criticism for deprioritizing its commitment to promoting diversity and economic opportunities for marginalized communities.
According to a report by POCIT, Target's renewed focus on its collaboration with RICE is timely and significant. RICE, which stands for the Russell Innovation Center for Entrepreneurs, is a program that offers mentorship, education, and growth opportunities to Black small business owners. Target's press release on October 20 reaffirmed its dedication to this initiative, which first began in 2020 and has been extended until 2024.
One of the key components of the RICE program is the Retail Readiness Academy, a seven-month course designed to equip entrepreneurs with the knowledge and connections needed to thrive in the competitive retail industry. In its latest phase, Target has expanded the program's cohort size and provided mentorship and behind-the-scenes experiences at its stores, deepening its engagement with RICE.
In addition to this, Target has also launched "HBCU, Always," a documentary-style series that celebrates the achievements of historically Black college and university alumni and fosters ongoing professional networks with the support of both RICE and Target. This further demonstrates the retailer's commitment to uplifting and empowering Black communities.
However, Target's renewed focus on its partnership with RICE comes at a time of intense scrutiny. Earlier this year, the company discontinued its three-year DEI plan, including the Racial Equity Action and Change program, which aimed to increase representation and opportunities for Black- and minority-owned brands. This decision faced backlash from consumers and community leaders, who accused the company of caving to pressure from the federal government under the Trump administration.
In response, Pastor Jamal Bryant called for a 40-day boycott against Target starting on March 4, after the company's announcement of its DEI rollback. The boycott resulted in a significant decline in foot traffic for nine consecutive weeks, highlighting the impact of Black shoppers on the company's sales.
Now, with changes in leadership following CEO Brian Cornell's departure and declining sales, Target seems to be relying on its longstanding partnerships with communities to rebuild trust and restore its image. By focusing on programs that support Black entrepreneurs, the retailer is showing that it remains committed to equity-driven initiatives, despite its retreat from broader DEI goals. However, it continues to face questions about the depth of its commitments in this area.
Ultimately, the timing of Target's efforts to promote its partnership with RICE suggests a desire to repair strained relationships and reaffirm its dedication to promoting economic empowerment within the Black community.
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