May 12th 2024.
Target has been receiving criticism for their lack of transparency regarding the profits made from their popular quilt collection for Black History Month. The collection, which was inspired by Black quilters and their rich history, has been a huge success, with many items selling out quickly at Target stores.
The quilters behind the collection are descendants of enslaved people from Gee's Bend, and their heritage is evident in the intricate designs and patterns found on the quilts. These talented artists were paid a flat rate for their contributions, and their creations included water bottle covers, sweaters, and blankets that were all in high demand.
Sharbreon Plummer, an artist and scholar, spoke to the Associated Press about the current "quilt revival" and how Target's collection created a buzz upon its release. However, despite the collection's success, the quilters did not receive any additional compensation from Target. The retailer has kept the exact amount earned from the collection confidential.
This payment agreement is a far cry from the one established by the Freedom Quilting Bee in the 1960s. This artist-run collective ensured that all quilters were paid equally and even provided social security benefits. Critics of Target's contract with the quilters believe that the retailer is taking advantage of their creative output.
Retired African American Studies professor Patricia Turner expressed her concerns about Target's involvement in the design process, stating that she believes the retailer is manipulating the quilts to make them more appealing to their audience. This is not the first time that the quilters have faced exploitation of their artistry, as a white art collector previously commodified their work in the 1990s.
Despite the backlash, some quilters believe that the wider accessibility of their pieces through Target can help future generations earn a living from their craft. Target maintains that they have handled the pay-outs correctly and that the collaboration between the two parties was highly collaborative.
While the partnership with Target may have its drawbacks, the quilters are finding ways to continue growing their audience while staying true to their history. In the meantime, a San Francisco woman has been found guilty of stealing over $60,000 worth of merchandise from Target.
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