January 13th 2024.
As women enter the perimenopause stage, their bodies undergo changes that are not often talked about but are completely normal. To support and empower women during this transitional phase of life, Proctor & Gamble's bladder leak protection brand, Always Discreet, has joined forces with actress Taraji P. Henson. Together, they hope to bring attention to perimenopause and the common experiences that many women may not be aware of.
A press release by Always Discreet highlighted some of these experiences, including the common occurrence of bladder leaks. According to Balaka Niyazee, the senior vice president of P&G Feminine Care North America, this is a normal experience that half of all women over the age of 18 will go through in their lifetime. This statistic shows just how common bladder leaks are among women, yet it is not something that is openly discussed.
The North American Menopause Society predicts that by 2025, there will be 1.1 billion postmenopausal women worldwide. However, despite this significant number, 83% of women are unaware of the perimenopause stage that occurs before menopause. Niyazee expressed her concern, stating that there is limited knowledge about perimenopause and women are often unprepared for the physical changes that come with it, such as bladder leaks.
To raise awareness and start a conversation about perimenopause, Always Discreet launched the "I Wish I Knew" video series. The series features Henson and other women sharing their personal experiences with perimenopause. As they open up and share their stories, they realize that they have many things in common, including unexpected symptoms like bladder leaks. Henson herself admitted that she didn't know what was happening to her during her perimenopausal journey and that she was experiencing other symptoms as well. She also emphasized the lack of discussion around women's ongoing physical changes, leaving many feeling confused, frustrated, and alone.
In addition to the video series, Always Discreet also conducted a survey, which found that 70% of women feel less isolated knowing that others also struggle with bladder leaks. However, these leaks have a significant impact on women's lives, with 73% admitting to avoiding certain activities due to worries about leaks. Furthermore, over 80% of women said that bladder leaks had a negative impact on their confidence, while 77% stated that it hindered their ability to exercise or engage in physical activities.
Henson, who is known for her advocacy for women's empowerment, expressed her passion for helping women feel confident and empowered. She hopes that the "I Wish I Knew" video series will do just that. Always Discreet aims to use this platform to empower women and bring attention to an issue that is often overlooked. By partnering with Henson, they hope to spark meaningful conversations and provide superior leak protection for women experiencing bladder leaks.
This collaboration between Always Discreet and Taraji P. Henson is not the first time the actress has used her platform to advocate for women. In the past, she has even called Oprah to speak up for the cast of "The Color Purple." With her continued dedication to empowering women, Henson's involvement in the "I Wish I Knew" video series is sure to make a positive impact on women's health and well-being. Stay tuned for more real talk and valuable insights on perimenopause and bladder leaks from Taraji P. Henson and Always Discreet.
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