September 27th 2023.
Madam Bella Cummins is the real-life Madam of Bella's Hacienda Ranch in Nevada, and recently shared some of the secrets of her business on The Agency's Smutdrop podcast. In the podcast, she said: "My entire career has been about becoming a good Madam - becoming a woman that sees the empowerment that should be in, what I call, the sensual services industry."
Bella's Hacienda Ranch provides "sensual services" which are legal in 10 of the 16 counties in the US state of Nevada. But there is much more to running a successful brothel than what people might imagine.
"People have great imaginations about what they think happens in a brothel," Bella explains, "You might think it's just wild orgies and people are running around naked. But courtesans are classy ladies. They're women with educations, and they want to do this for a brief period of time in their lives."
Advertising is a key factor in making a brothel successful. Bella's Hacienda Ranch invests in radio advertising and has a unique slogan: "We're the sugar shack. We offer friendly conversation with no obligation."
Moreover, Bella clarifies that there is less sex going on in a brothel than people might think, especially since the beginning of the pandemic. "There's more laughter, there's more conversation," she says.
The typical day at Bella's Hacienda Ranch starts at 11am and goes until 11pm-1am, but there are "late risers" too. Everyone needs to be prepared at any time the doorbell rings.
According to Bella, the biggest lesson she has learned during her time as a Madam is to be "non-judgmental and love unconditionally." She adds: "In all my years as a madam... I learned how fragile we are, and how easily tarnished, or in a way, broken we are."
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