T.I. explains his collaboration with CIGNATURE and how to discover new creative ideas.

People don't just buy what you do; they buy WHY you do it - understanding your purpose helps to make clear decisions.

April 16th 2023.

T.I. explains his collaboration with CIGNATURE and how to discover new creative ideas.
Most people know T.I. as an accomplished rapper, however, our recent interview for the Launch Your Business podcast revealed that he is also a very successful businessman based out of Atlanta. This can be incredibly beneficial for you! During our conversation, he provided great insight on topics such as how to find purpose in your struggles, trusting your mentors, and the importance of having a vision for your life and business. Here, I will share some of the key takeaways from our talk.



T.I. believes that having a vision for something better than what is currently present is the first step. He shared that his first project outside of his rapping career was real estate, and that he has since expanded to apparel, food and drink, the Trap Music Museum, and now, cannabis. He noted that his success is due to understanding what his culture spends money on and providing something that will be of use to them.



One example of this is his new partnership with CIGNATURE. This platform is designed to provide a platform for Black ownership within the tobacco and cannabis space. Not only do they offer quality products and partner with top tier talent, they also improve on the current offerings. For example, they have vegan hemp wraps that are 100% organic, non-GMO and vegan, as well as CBD and Delta8 that are also hemp-derived.

Most people know T.I. as a rapper, but in our recent interview for the Launch Your Business podcast, he revealed his more successful side as a businessman based in Atlanta. What can this mean for you? Through our conversation, T.I. shared his invaluable wisdom on finding purpose in struggles, trusting mentors and the importance of vision for success. Here are some of the key takeaways.



T.I. began by stressing the significance of vision when it comes to business. He mentioned how, when he was first moving to New York, his struggles were immense. But he said that having a clear vision can be more beneficial than any song. His first business venture was in real estate and he has since branched out to apparel, food and drink, the Trap Music Museum and most recently, cannabis.



He believes that providing the culture with something they already spend money on is the key to success. He has partnered with CIGNATURE, which provides a platform for Black ownership in the tobacco and cannabis space. They offer vegan hemp wraps that are 100% organic, non GMO and vegan, as well as CBD and Delta8 that are also hemp derived. The idea is to provide something the audience wants and improve on existing offerings.

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