Surprising supermarket with 'exceptional food' named UK's fastest-growing, attracting many shoppers.

In the UK, we have plenty of options when it comes to supermarkets. From well-known retailers like Aldi and Morrisons, to larger chains such as Tesco, M&S, and Sainsbury's, there is no shortage of places to shop for groceries. However, a recent study has revealed that the fastest-growing supermarket in the UK is not one of these well-established names. In fact, it's not even a physical store.

Tying for first place with Lidl, online retailer Ocado has seen a significant increase in sales over the 12 weeks leading up to November 3. According to data from Kantar, their sales have grown by 9.5% during this period. While Ocado is known for selling M&S products, they have recently expanded their own-brand range with over 100 new items and plan to offer over 740 by the end of the year. This includes a variety of products like baked beans, with almost 50 different options available on their website.

Many may assume that a retailer with only an online presence would be more expensive, but Ocado actually has a price promise for their customers. They will match the prices of like-for-like items at Tesco, and if there is a difference, they will provide a voucher. Customers have also praised the retailer for their good value and excellent service, with some even mentioning the convenience of being able to purchase products that may not be available at other supermarkets.

In addition to Ocado's success, Lidl has also been ranked as the top physical supermarket for the 15th consecutive period. They have gained over 326,000 new shoppers and have seen a 22% increase in fresh produce sales. But it's not just their products that are making headlines. Lidl has announced their own Freeway Cola Truck tour, which will travel to various locations in Great Britain from November 14. Visitors will have the chance to win free presents and submit their Christmas wishes for a chance to have them granted by the retailer.

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