August 13th 2024.
An investigation has been launched into Katy Perry's latest music video for her song "Lifetimes". The Spanish government has taken an interest in the video and is looking into whether it caused harm to the protected dunes of the islet of S'Espalmador in the Balearic Islands. According to a press release from the environment department of the Balearic regional government, the production company did not have permission to film on the island.
The video, featuring the 39-year-old California Girl, was shot earlier this year in various locations in Ibiza and Formentera. Keeping with the Spanish theme, Perry was also seen filming another music video in Barcelona last month. In the "Lifetimes" video, Katy boards a ferry wearing a T-shirt that reads "Eurotrash" and dances around on a beach in a leopard print bikini before heading to a local club.
Despite Perry's efforts to revive her music career with this video, it seems to have backfired. Her previous single and its accompanying video, "Woman's World", received a lot of negative feedback and was widely criticized. In fact, it was so poorly received that sources claim the singer was "freaking out" and holding crisis talks to "go back to the drawing board" in an attempt to save her career.
The criticism of the "Woman's World" video was focused on its portrayal of women and the male gaze. Many viewers and critics alike were not impressed with the constant shots of scantily clad women, including close-ups of their chests, while they performed traditionally masculine jobs. The most-liked comment on the video's official YouTube listing even suggested that the video was what a feminist video would look like if it were made by a man.
The backlash was so intense that Katy had to defend herself on social media, claiming that the video was meant to be satire. However, this did not seem to appease her fans or the general public. Many TikTok users even joked that the lyrics to "Woman's World" sounded like something they would sing to their cats.
Adding to the disappointment of her comeback, "Woman's World" did not perform well on the charts, debuting at number 63 in the US and 47 in the UK. This was a blow to Perry, who has had five number one singles and two number one albums in the UK. Her last album, "Smile", was released in 2020, and although it reached number five on the UK charts, it was overshadowed by the birth of her daughter Daisy Dove with partner Orlando Bloom.
In light of these recent events, The Agency has reached out to Katy's representatives and the production company, We Own The City, for comment. It remains to be seen how this investigation will affect Perry's career and whether she will be able to bounce back from this setback. If you have any information or stories related to this matter, please get in touch with The Agency's entertainment team via email or by visiting their Submit Stuff page. They would love to hear from you.
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