I was looking at my Feedblitz dashboard this morning. Feedblitz powers the daily email for this blog.
These are all of the emails/blog posts I have done this month:
As you can see the open rate hovers between a low of 33% (Ghost Pacer) and a high of 45% (Subscription Agreements).
The unsubscribe rate ranges from 0.02% to 0.075% (on my birthday!).
I suspect the click data is not instrumented properly because I can’t imagine that nobody clicks on any links in the posts. But since I am not trying to generate clicks, I don’t really care too much about that.
I don’t view AVC as an email newsletter. I view it as a blog. But it is both and this data shows that lots of people get it that way and enjoy it. That’s great.