Smaller food company successfully sues Aldi for copying their snack packaging design.

Little Bellies, a popular snack food brand for children in Australia, recently won a copyright claim against retail giant Aldi. The court found that Aldi had used Little Bellies' packaging as the "benchmark" for their own design. In August of 2021, Aldi launched a line of fruit-flavoured corn puffs under their Mamia brand. The packaging featured a cute cartoon owl above a bowl of corn puffs and blueberries.

Unfortunately for Aldi, their packaging closely resembled that of Little Bellies' puffs products. Action was taken against the supermarket in October of the same year. Federal court justice Mark Moshinsky stated that he was "satisfied" with the evidence presented, showing that Aldi had intentionally copied Little Bellies' packaging in order to gain a competitive advantage. Moshinsky also noted that Aldi had taken a significant risk in doing so, and their actions could be considered flagrant.

As a result of the court's findings, Aldi was found liable for damages and additional damages. Little Bellies' co-founder and managing director, Clive Sher, expressed his satisfaction with the outcome, calling it a "landmark court case for Australia" and a "David v Goliath" story. However, when contacted for comment, a spokesperson for Aldi declined to make a statement.

The copyright claim was brought forth by Hampden Holdings, a company that holds the intellectual property rights for Every Bite Counts. Every Bite Counts is responsible for selling a variety of children's food products, including Baby Bellies, Little Bellies, and Mighty Bellies. This legal battle serves as a reminder of the importance of protecting intellectual property, as well as the potential consequences for those who choose to infringe upon it.

In the midst of the legal drama, many are looking forward to the upcoming Christmas season. As the holiday approaches, people are wondering which shops will be open and what products will be available. For all the latest updates on breaking news, sports, politics, and weather, be sure to download the 9NEWS app. Stay informed and receive notifications straight to your smartphone. The app is available for download on both the Apple App Store and Google Play.

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