July 10th 2024.
When it comes to finding the perfect Italian getaway, the Amalfi Coast is a top choice for anyone seeking a taste of la dolce vita. However, with its popularity comes a hefty price tag, especially in the well-known town of Positano. While Positano is often referred to as the jewel of the Amalfi Coast, there is another nearby town that is often overlooked - Praiano. Nestled along the Sorrentine Peninsula, Praiano is a hidden gem that offers a more authentic and laid-back experience compared to its bustling neighbor.
With its colorful cliffside buildings and breathtaking views of the Tyrrhenian Sea, it's no wonder that Positano has been a popular holiday destination since the 18th century. It's even recognized as a UNESCO heritage site. However, thanks to the rise of social media, the town has become a hotspot for influencers seeking the perfect Instagram photo, often accompanied by the iconic wide-brimmed straw hats and Aperol spritzes. In fact, the area has become so popular that plans are in the works to reopen a military airfield to accommodate the estimated 5 million visitors each year.
While this may bring more attention and convenience to the area, it also adds strain to the already crowded Positano. This could potentially lead to even higher prices for visitors. So, for those looking to avoid the crowds and selfie sticks, Praiano is the perfect alternative. Just a short car ride away from Positano, this charming town offers a more peaceful and authentic experience.
Aside from its proximity to other popular towns such as Amalfi and Maiori, Praiano has its own unique charm. With its quaint coves and local eateries, it's the perfect place to relax and soak in the beauty of the Amalfi Coast. And, unlike Positano, Praiano is equally charming off-season, with its cute ceramic shops and stunning sunsets to enjoy year-round.
For those looking to explore the area, there are plenty of things to do in Praiano. Taking a walk down to the beach is a must, especially for an evening stroll along the shoreline. The town's secluded coves offer a serene and picturesque experience. And, thanks to the staggered height of the buildings, you can catch a fantastic view of the sunset from almost anywhere.
Of course, no trip to Italy is complete without indulging in the delicious cuisine. Praiano offers a variety of options, from homemade pasta dishes to fresh seafood. And for a true taste of local life, a visit to the bustling Bar del Sole is a must. Despite its simple exterior, this cafe is a popular spot for locals to enjoy their morning espresso and catch up with their neighbors.
Getting to Praiano is relatively easy, with the nearest airport currently being Naples. However, once the Salerno Costa d'Amalfi airport is open, visitors can fly directly from London Gatwick to the Amalfi Coast. From Naples, it's about a 1 hour and 30-minute car ride to Praiano. It's recommended to book a private taxi in advance to avoid expensive city rates. Your hotel or Airbnb host can also assist with booking.
In conclusion, while Positano may be the more well-known town, Praiano offers a quieter and more authentic experience for those seeking a getaway on the Amalfi Coast. With its charming coves, delicious food, and convenient location, it's the perfect spot for anyone looking to escape the tourist crowds and truly immerse themselves in the Italian lifestyle. So, why not book your trip to Praiano and experience the best of the Amalfi Coast? Buon viaggio!
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