June 10th 2024.
Simon Cowell recently opened up about his biggest regret in his career, which involves the popular boyband, One Direction. Despite their unprecedented global success, the music mogul cannot see them reuniting anytime soon. During an episode of The Diary of a CEO podcast, Simon shared his thoughts and feelings about creating the band and the one mistake he made while managing them.
Reflecting on his career achievements, Simon mentioned that forming One Direction on The X Factor in 2010 was definitely a highlight. The band, made up of Harry Styles, Zayn Malik, Niall Horan, Louis Tomlinson, and Liam Payne, auditioned as solo artists but were formed into a group by Simon. However, he revealed that his biggest regret was not owning the band's name.
"The one thing I regret is, I should have kept the name," Simon admitted. He explained that giving the band members the rights to the name has caused some complications, as they now have equal ownership. "If one of the band members, for whatever reason, says they don't want to tour, it can stop the others touring," he said. "If it was me who owned the name, it wouldn't be a problem. I can be very naive at times, and that was me being very, very naive."
Simon also joked that he would buy back the name from the band members if they were willing to sell it to him. However, he expressed doubts about the band ever getting back together, as they have all gone on to enjoy successful solo careers. Niall and Louis have released two solo albums each, while Liam has achieved over 3.9 billion career streams. Zayn has also found solo stardom and recently made a comeback, while Harry has become the biggest commercial success out of all the band members, even winning several Grammys.
Now, almost 10 years after One Direction disbanded, Simon is on the hunt for a new boyband to fill the gap in the market. He recently launched a talent search to find the next big thing, promoting the announcement with a giant sign in London. However, he faced backlash for claiming that there hasn't been a successful boyband since One Direction, as many fans pointed out the global popularity of K-pop groups like BTS.
Despite this controversy, Simon remains determined to find and create the next big boyband. As he continues to reflect on his career and make changes for the future, he also regrets not owning the name One Direction and wonders if they will ever reunite. Only time will tell, but for now, Simon is focused on finding the next big thing in the music industry.
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