SIA Collective, a Black-owned sneaker company, is revolutionizing the sneaker industry with Kyrie Irving's endorsement.

Company earns $25M/yr, no money spent on ads according to Carter.

SIA Collective, a Black-owned sneaker company, is revolutionizing the sneaker industry with Kyrie Irving's endorsement.

Company earns $25M/yr, no money spent on ads according to Carter.
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