April 15th 2024.
Renowned tennis superstar Serena Williams recently made a special appearance at an Ulta Beauty store in her hometown of Palm Beach Gardens to unveil her highly anticipated makeup line, WYN Beauty by Serena Williams. The event was a hit with customers as Williams personally interacted with them, providing personalized guidance on choosing the perfect products from her extensive collection. Her line boasts an array of high-quality products, including concealers, lip serums, lipsticks, blushes, eyeliners, brow products, and mascaras.
According to The Palm Beach Post, the products are packaged in eye-catching neon green, inspired by the vibrant color of a tennis ball. What sets WYN Beauty apart is its 36 shades of skin tint, catering to various undertones such as warm, cool, peach, olive, and neutral. Williams' inclusive approach stems from her own struggle to find makeup that suited her complexion while traveling and working with makeup artists who were not familiar with the needs of Black women.
This is not your average celebrity beauty brand. Williams' vision for WYN Beauty goes beyond just creating another makeup line. As the founder and PMF (person most familiar), she has curated a unique value proposition - makeup that you can move in. The timing of the launch is also strategic, with WYN Beauty hitting the market at the perfect moment.
In a press statement released on April 4, Williams emphasized her desire to create clean, high-performing, and skin-loving makeup that can withstand the demands of daily life. She shared, "I needed makeup that could truly move with me. That's the intention behind WYN BEAUTY - for people to live in it every single day of their lives and enhance the beauty they already have."
With a wide range of 91 shades across 10 different products, WYN Beauty aims to cater to everyone, regardless of their skin tone or preferences. Williams' vision is to provide high-quality products that can withstand the rigors of her own career, and she has certainly achieved that. She explained, "Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world. As I evolved, I needed products I could apply and still look good at the end of the day."
Williams' partnership with the Good Glamm Group, a tech-driven conglomerate known for disrupting the global beauty and personal care markets, was a key factor in the birth of WYN Beauty. But what sets this line apart is the personal touch that Williams has infused into every product. Each shade has an empowering name that serves as an affirmation, such as "Brave," "Momentum," "Shine," "Discover," "Push," "Build," and "Move." These names are inspired by the motivational mantras Williams would jot down in her "matchbooks" before stepping onto the court.
WYN Beauty is not just a makeup line, but a movement. It has successfully secured a coveted spot in select Ulta Beauty retail locations, making Williams' vision of inclusive and high-performance makeup accessible to a wider audience. In addition to the product launch, Williams also engaged with beauty influencers and offered advice to young girls in sports, staying true to her mission of empowering and uplifting women through her brand.
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