May 6th 2024.
Famous athletes Serena Williams and Michael Strahan have recently joined the ownership team of Michael Jordan's successful Cincoro Tequila company. They join a list of other former professional athletes and sports enthusiasts who are working alongside Jordan and other NBA-affiliated owners to lead this award-winning spirits brand. This includes baseball legend Derek Jeter and pro golfers Keegan Bradley and Dustin Johnson, all of whom have joined the team, according to a report by Fox Business.
In addition to the exciting new ownership additions, Cincoro has also announced the launch of new 375 mL bottles of their blanco, reposado, and añejo tequilas, adding to their luxurious portfolio of spirits. "Cincoro has always held a special place in my heart because of the genuine friendships we've formed around it," shared Jordan, who co-founded the company. "We are constantly striving for greatness, and now with the addition of some of my closest friends to the business, I am excited for the next chapter of Cincoro."
For Serena Williams, this is another exciting addition to her already impressive business portfolio through her investment firm, Serena Ventures. By joining Cincoro, she is able to further align herself with a legacy of greatness in the world of sports. "Being a part of Cincoro is not just about business, it's about upholding a legacy of excellence," Williams expressed. "I am a huge fan of Cincoro, and I am honored to be a part of the team. Just as I have strived for greatness on the court, I recognize the same dedication and drive behind Cincoro."
Other notable additions to Cincoro's ownership team include the co-founders of DraftKings Inc., Matt Kalish and Paul Liberman, as well as CEO Jason Robins. The company was launched in 2019 by Jordan, majority owner of the Boston Celtics Wyc Grousbeck, his wife Emilia Fazzalari, Los Angeles Lakers owner Jeanie Buss, and Wes Edens of the Milwaukee Bucks.
Cincoro is known for its premium tequilas, including Blanco, Reposado, Anejo, Gold, and Extra Anejo, with prices starting at $99. The highly sought-after black bottle of Jeter's favorite, the Cincoro Extra Añejo, can sell for over $1,000 and even reach up to $1,600 at some retailers.
This exciting news from Cincoro comes on the heels of Michael Jordan's recent advice to NASCAR, urging them to embrace diversity in order to thrive. With his continued success in the world of sports and now in the spirits industry, it's clear that Jordan's words hold weight in the business world as well.
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