Search engine optimization (SEO) is the process of optimizing a website to make it more visible on search engine results pages (SERPs). Search engines are one of the most important sources of traffic for websites. SEO is an ongoing process that requires dedication and constant monitoring to keep up with changes in algorithms. There are many factors that affect SEO, including keywords, content, links, meta tags, and social media.
The goal of SEO is to ensure that your website appears at the top of a SERP for relevant searches. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
The ultimate goal of SEO is to ensure that when someone enters keywords relevant to a business or organization into a search engine, the site appears on the first page (or top 10) of results. The higher ranked on search engines, the more visitors will visit your site. This is because search engines are free advertising platforms, and they have no way to tell if you are paying for your placement in their index.
Search engine optimization can be done through different methods, such as keyword research and content marketing. These two methods are not mutually exclusive and can be used together to achieve the best results possible.
