May 14th 2024.
Sabrina Elba, an advocate for the United Nations and an entrepreneur, has recently launched her own skincare line inspired by the natural ingredients from her African heritage. As someone who struggled with acne during her teenage years, Sabrina found that the products she bought from Sephora only made her skin worse. It wasn't until her mother stepped in with her own homemade skincare remedies that Sabrina finally saw improvement in her skin.
Now, Sabrina has teamed up with her husband, actor Idris Elba, to introduce their new skincare brand, S'Able Labs. The brand focuses on using African botanicals to target common skin conditions faced by people with melanated skin. Their signature line, A-Beauty, features ingredients like turmeric, okra, qasil, and black seed, all known for their antioxidant properties.
One of the main skin conditions that S'Able Labs aims to combat is hyperpigmentation, something Sabrina experienced firsthand in her teenage years. Despite trying various products and acids, it wasn't until her mother introduced her to the natural skincare traditions of their Somali heritage that Sabrina's skin finally cleared up. This experience inspired Sabrina to incorporate these ingredients into her own skincare line.
In fact, Sabrina grew up watching her mother create her own products and face masks using ingredients found in their kitchen. This early exposure to natural skincare and her African heritage greatly influenced Sabrina's decision to include African botanicals in her skincare range.
Sabrina is excited to partner with her husband to launch a line of skincare products that honor their heritage and the generations of knowledge passed down through their families. She explains that their shared East and West African backgrounds add to the Pan-African theme of their brand. For Sabrina, it's not just about the products, but also about the stories and customs behind the ingredients.
The new product line includes an Okra Face Serum, Qasil Cleanser, Blackseed Toner, Boabab Moisturizer, and Qasil Exfoliating Mask, all priced between $24 and $75. Sabrina emphasizes that their products have integrity and proven efficacy, and she hopes to show people the power of African ingredients in skincare.
In addition to her new skincare venture, Idris Elba has also recently announced his plans to build a film studio in Ghana. Together, Sabrina and Idris are using their platforms to celebrate and promote the beauty and richness of African culture.
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