September 4th 2024.
Is the highly anticipated reveal of the Switch 2 just around the corner? According to insiders, there have been quiet murmurs about a potential announcement for Nintendo's next console as early as this month or in early October. While there has been no official statement from Nintendo about the successor to the Switch, they have confirmed that it will be unveiled before the end of March next year.
Now that summer is over, it seems like the perfect time for a console reveal. Following the marketing pattern of the original Switch, it's possible that we could see some kind of announcement in October, similar to how it was done for the first console before its launch. In fact, a well-known insider has hinted that a reveal could happen as soon as this month.
The source of this rumor seems to be GamesIndustry.biz's Christopher Dring, who mentioned on Twitter that there are "industry whispers" about something related to the Switch 2 happening this month. When asked about the source of these rumors, he simply replied that it was just "chatter from folks."
Interestingly, there seems to be some truth to these rumors as other members of the press have also heard about it. VGC's Andy Robinson responded to Dring's tweet, stating that while it may be true that other press members have heard about it, he wouldn't bet his house on it.
Games industry analyst David Gibson has even suggested possible dates for the reveal, either between September 18-26 or in early October, to avoid clashing with the Tokyo Game Show happening from September 26-29. It's unclear if this is just speculation or based on insider information.
In a follow-up tweet, Gibson pointed out that a Japanese electronic components company, Hosiden, which supplies parts to Nintendo, is investing a significant amount of money on production equipment and automation this fiscal year. This could indicate that production is already underway for the next console, and Gibson predicts a September reveal and a March 2025 release.
These rumors gain more credibility when you consider that Nintendo usually holds a major Nintendo Direct in September. The only exception was in 2020, where they opted for smaller presentations, including one for the 35th anniversary of Super Mario Bros., a Partner Showcase, and a Monster Hunter Direct for Monster Hunter Rise.
Last month, Nintendo also held three smaller presentations, including a Nintendo Museum Direct, an Indie World Showcase, and a Partner Showcase. With their first-party lineup for the rest of the year already announced, it's possible that Nintendo may not host a big Direct this month. However, smaller presentations for games like Zelda: Echoes of Wisdom, Super Mario Party Jamboree, and Mario & Luigi: Brothership seem likely.
But with Nintendo, anything is possible. The original Switch was revealed in a three-minute teaser trailer in October 2016, seemingly out of nowhere and without any prior warning.
One of the main concerns about announcing a new console this year is that it may affect Switch sales during the holiday season. When the original Switch was revealed, it was coming after the financial failure of the Wii U. But with the Switch still selling well, it may not be in Nintendo's best interest to reveal a new console that won't be out until next year.
However, considering the massive success of the Switch over the past six years, Nintendo may be willing to take the risk. Plus, with rumors about the next console being backwards compatible, it may not have a significant impact on overall software sales.
If these rumors turn out to be true, then September is shaping up to be an exciting month for new console announcements. Not only is the Switch 2 potentially being revealed, but there are also rumors about Sony unveiling the PS5 Pro in a State of Play presentation.
In the meantime, fans can still enjoy the last few releases for the Switch, including the Balatro crossover games and the return of Power Stone. And for even more exclusive gaming content and early access to the latest releases, make sure to sign up for our newsletter.
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