July 20th 2023.
It was a family affair in A$AP Rocky's new Beats By Dre campaign, and it featured some very special cameos. On Thursday, July 20, the new advertisement premiered and it showed Rocky producing a song in his apartment.
Rihanna's voice could be heard from the background, asking her "husband" to go to the store and get diapers for their baby boy. Rocky then sprang into dad mode, donned a pair of Timbaland boots, and hopped on his Beats Studio Pro headphones to go shopping.
Rocky directed the "Iconic Sound" campaign, which included his new single "RIOT" produced by Pharrell. The lyrics of the song included references to Rihanna. The commercial showed Rocky running through the streets of New York City, sporting a white tee tied around his head and a gang of lookalike followers. Eventually, he arrived at the AWGE Bodega, and bought some AWGEY's Diapers, which featured a cute photo of his one-year-old son RZA.
Outside the store, paparazzi chased Rocky down as he made his way back to his at-home studio. When he returned, he realized he had gotten the wrong size of diapers. Rihanna then yelled from the other room, "Babe! You gotta go back. These are the wrong size."
The cute commercial was released shortly after the couple announced their pregnancy. Rihanna had debuted her baby bump while headlining the Super Bowl halftime show back in February. In May, they celebrated their son's first birthday at a Wu-Tang-inspired party. Rapper Rza was also present for the celebration and he praised the couple for naming their first child after him.
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