September 8th 2023.
After welcoming two sons into the world, Rihanna is ready to bring her family into her newest fashion venture. On Thursday, September 7, the 35-year-old billionaire unveiled the first look for the next collaboration with Puma - the Fenty X Puma Avanti sneaker, a take on a sports classic.
Rihanna drew inspiration from the popular sport of football for her design, telling Footwear News, “Football is a universal language that brings people together from all over the world, all walks of life, and I wanted to pay homage to that.”
It was only natural for Rihanna’s comeback into fashion to involve her family. “It’s a bit of a family reunion,” Rihanna told Vogue. “Coming back to Puma as a mom, in a new space, allowed for new perspectives and ideas.” She went on to explain that she wanted her boys to be able to enjoy the same fashion as their parents, which is why the shoe will come in children’s sizes too. “This time around, we expanded our creations to kids, ’cause I selfishly want my boys in everything their dad and I wear or design,” Rihanna said.
The sneaker features two colorways - black and chrome - and will be released on September 15, retailing for $160. Puma teased the collaboration in March with a cryptic Instagram post, and followed up with a behind-the-scenes look at Rihanna’s photoshoot for the campaign.
The Fenty X Puma Avanti is sure to be a hit not just with the fashion-forward, but with the whole family. With Rihanna’s experience and inspiration, the Avanti is sure to be an iconic look from the field to the streets.
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