June 4th 2024.
Rihanna is making big moves in the business world as she continues to evolve into a successful mogul. The multi-talented entertainer, who has already conquered the beauty and lingerie industries with her Fenty Beauty and Savage X Fenty brands, has now announced her latest venture - Fenty Hair.
Excited about the news, Rihanna took to social media to share with her fans that "a new family is moving in". She expressed her passion for hair and how much switching up her hairstyles means to her, having tried almost every texture, color, and length from weaves to braids to natural. With the launch of Fenty Hair, she hopes to provide a flexible line of products that cater to every hair want and need, while also strengthening and repairing all types of hair. It's time to play and get stronger by the style!
Fans are eagerly awaiting the release of the collection on June 13, but details about the products are still under wraps. While the promotional video hints at hair care products, Rihanna has kept the specifics a mystery.
Although Fenty Hair is a new business venture, the name has been in the works for years. In fact, Rihanna filed for the trademark in July 2022, with various hair accessories such as bands, wigs, bows, and brushes listed in the document. Her signature brand, Fenty Beauty, has been a major contributor to her billionaire status and it's clear that she has the Midas touch when it comes to business.
Despite her focus on expanding her business portfolio, Rihanna has recently achieved a major milestone in her music career as well. She has become the top female artist with the most diamond certifications - a total of seven - even though she hasn't released an album since 2016's Anti. With her continuous success in multiple industries, it's safe to say that Rihanna is a force to be reckoned with.
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