December 10th 2024.
Rihanna and A$AP Rocky recently made a special visit to the Boys & Girls Club of Harlem to bring their Puma ambassadorship to life. The superstar couple surprised over 200 lucky kids with sneakers and apparel from the iconic brand. The event was a heartwarming display of generosity and giving back to the community.
According to a report from Footwear News, the charitable event took place on Dec. 5 and was met with much excitement from the Boys & Girls Club members. In addition to Rihanna and A$AP Rocky, other notable names in the fashion industry such as Dapper Dan, Danielle Guizio, Colm Dillane, and Emory Jones also attended the event. Together, they posed for photos and spent time with the enthusiastic BGC kids.
This special event came just one day after A$AP Rocky accepted the Collaboration of the Year award with Puma at the Footwear News Achievement Awards. During his acceptance speech, he expressed his gratitude and admiration for his girlfriend, Rihanna, who had previously won the Shoe of the Year award in 2016 for the Fenty Puma Creeper. He also shared his excitement and disbelief at being able to collaborate with Puma, a brand he had always admired and felt a connection to.
In October, A$AP Rocky released his latest Puma collection as creative director, featuring a range of footwear, ready-to-wear pieces, and accessories inspired by racing. In an interview with Paper Magazine, he revealed that the collaboration felt natural and organic, especially because of Rihanna's own partnership with the brand. He explained that their collaboration was a result of years of manifestation and that it was a way to bridge the gap between motorsport and sportswear.
Rihanna's relationship with Puma dates back 10 years, when she first signed on as a brand ambassador and creative director in 2014. She has since released several successful collections under the Fenty x Puma name, solidifying her status as a fashion icon. Now, as a power couple, Rihanna and A$AP Rocky are using their partnerships with Puma to give back to the community and inspire the next generation. This is just one of the many ways in which they continue to make a positive impact in the world.
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