There was an interesting conversation in the comments to my Retention post that I thought I'd highlight.
I can't figure out how to look at frequency and recency data in google analytics by UV as opposed to total visits. So this analysis is probably flawed. If anyone knows how to do that, please let me know in the comments.
But assuming the analysis is not totally flawed, the loyal readership of AVC is between 200k and 400k out of a total of 1.7mm unique visitors last year.
That means only 10% to 25% of the total visitors are regulars. That's not particularly great retention from what I can tell. But I sure do appreciate all of you loyal readers.
