June 26th 2024.
Kendrick Lamar has been dominating the rap battle scene and his latest move could solidify his win against Drake. His diss track "Not Like Us" has been topping the charts and there's a chance it could also win a Grammy. The Recording Academy CEO, Harvey Mason Jr., has spoken out about the possibility of Kendrick receiving a nomination and taking home the coveted award for his controversial track aimed at Drake. According to Mason, "Not Like Us" meets all the criteria to be recognized in one of the Rap categories and it's definitely a hot record.
In an interview with TMZ outside of LAX Airport, Mason couldn't help but praise the track, calling it "amazing artistry" and noting the "great writing talent" behind it. He also pointed out Kendrick's previous success with the organization, saying, "you got artists that've been nominated before and Kendrick has seen success with the organization." When asked if "Not Like Us" could potentially receive a nomination, Mason confidently replied, "I don't see any reason why it couldn't be."
However, the decision ultimately lies with the Academy as a whole. Mason explained that it's all about the quality of the record and whether or not the members like it. But with the undeniable impact and creativity of "Not Like Us," Mason believes it would be hard for the Academy to deny its nomination.
The paparazzi couldn't resist asking about the controversial nature of the track and whether or not the Academy would be willing to award a song with such searing content. Mason responded with confidence, saying, "I think the voting members of the Academy appreciate greatness. Appreciate what's hot." He went on to say that he believes the Academy members recognize and appreciate the impact and talent behind "Not Like Us."
And while there may not be an official diss track category at the Grammys, Mason didn't rule out the possibility in the future, as long as it has the approval of the Academy members. Kendrick's performance of "Not Like Us" at his "Pop Out" concert on Juneteenth only further solidified its impact and relevance. The song debuted at No. 1 on the Billboard Hot 100, making it Kendrick's fourth No. 1 and 15th Top 10 hit.
The Compton native recently took over his city while filming the visuals for "Not Like Us," which fans are eagerly anticipating. With the support of his hometown hero, Dr. Dre, Kendrick performed the track five times in a row to a sold-out crowd at the concert. It's clear that "Not Like Us" has made a lasting impression and it's not going anywhere anytime soon.
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