Rappers Ma$e and Cam'ron continue their collaboration with Underdog, expanding their "It Is What It Is" partnership.

Underdog Fantasy has just announced some exciting news - their partnership with hip-hop legends Cam'ron and Ma$e's sports program, "It Is What It Is," will continue! This popular podcast has seen great success thanks to the dynamic duo and their talented moderator, Treasure "Stat Baby" Wilson. With such a winning team, it's no wonder the sports gaming company has decided to renew their sponsorship.

Co-host Treasure Wilson expressed her enthusiasm for the partnership in a written statement, saying, "We're thrilled to be continuing our partnership with Underdog. With their support, It Is What It Is has become a platform for authentic discussions about sports and entertainment. Cam and Ma$e have not only been mentors to me, but they've also become like big brothers, so I'm grateful to have the opportunity to continue doing what we love with the support of Underdog!"

Underdog has a history of partnering with successful podcasters, such as Gil's Arena, who recently re-signed with the gaming platform. Gil's Arena has become the largest digital basketball show in the country and the fifth-largest daily sports show across all platforms, with over 500 million views on YouTube, tens of millions of audio downloads, and billions of social media impressions.

The success of "It Is What It Is" not only benefits Underdog, but also provides sports fans with another avenue to hear unique perspectives and dialogue. Liz Marro, Chief Marketing Officer at Underdog, spoke highly of the show, saying, "It has quickly become an iconic program that allows us to connect with fans in a genuine way. We pride ourselves on providing honest and unique discussions about sports, and our partnership with Cam and Ma$e on It Is What It Is allows us to do just that."

At BLACK ENTERPRISE's Disruptor Summit in Atlanta last year, Cam'ron himself spoke about how the show came to be. "All the sports shows were pretty much the same, with different personalities but similar formats. So I decided to invest $250,000 into this project. I didn't even need to spend that much, but it was the max amount I was willing to put in. If it worked, great. If not, at least I gave it my all." And clearly, it worked.

It's no surprise that Cam'ron and Ma$e have found success in the world of sports podcasting. Their unique perspectives and honest discussions have resonated with fans, making "It Is What It Is" a must-listen for any sports enthusiast. We can't wait to see what this continued partnership with Underdog will bring.

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